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Now in theaters…

July 16, 2012

Optometry’s Meeting® attendees don 3-D glasses while viewing sneak peeks from upcoming Hollywood flicks.

Hollywood insiders opened the eyes of doctors of optometry, students and paraoptometrics to the magic of 3-D possibilities at the Opening General Session for Optometry’s Meeting® last month.

Sponsored by Essilor, the session impressed audiences with explanations from experts such as Jim Chabin, president of the International 3D Society; Buzz Hayes, senior vice president and executive stereoscopic 3D producer for Sony 3D Technology Center at Sony Pictures Entertainment; Jim Mainard, head of digital strategy and new business development at DreamWorks; Graham Clark of StereoD, LLC; and Bob Whitehill, stereoscopic supervisor at Pixar Animation Studios.

The audience was treated to clips from films such as “The Lion King,” “Rise of the Guardians,” and “Spiderman.”

Following this entertaining, amazing opening session, the media in Chicago picked up on optometry’s leadership in understanding and helping optimize the way people see 3-D. Visit http://bit.ly/Nh1OKJ to see video of James Sheedy, O.D., Ph.D., explaining how 3-D viewing problems may help diagnose eye problems.

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