Transitions introduces new Vantage lenses with variable polarizationMarch 22, 2012
Transitions Optical, Inc. launched the latest breakthrough in adaptive lens technology – variable polarization – at Transitions Academy, its annual education event for industry professionals.
Transitions® Vantage™ lenses are the first and only lenses designed to both darken and polarize upon ultraviolet (UV) exposure to deliver noticeably crisper, sharper vision, even in the brightest outdoor glare.
Transitions Vantage lenses are everyday photochromic lenses that start out virtually clear and non-polarized indoors; outdoors they not only adapt to changing light but also increase polarization as they darken, optimizing the angle at which light reaches the eyes to help control glare and light scatter.
Until now, polarization only existed primarily as a fixed film in sun lenses. Transitions Vantage lenses employ a new technology different than current photochromics and polarization.
While current photochromic molecules darken in random patterns, creating an even tint, the photochromic dyes in Transitions Vantage lenses not only darken, but also align to create polarization. This means that Transitions Vantage lenses will have a variable level of polarization efficiency depending on the amount of UV exposure – the darker the lens, the more polarization efficiency there is. The lighter the lens, the less polarization there will be.
“Variable polarization is what’s next in a history of firsts that Transitions Optical has brought to the industry,” said John Ligas, director, research and development, Transitions Optical, Inc. “In the past, the only photochromic variable was clear to dark. Transitions Vantage lenses not only break the paradigm that tint is the only photochromic variable, but they also challenge conventional thinking that a clear lens can’t become polarized and a polarized lens can’t become clear. We’re quite literally making the impossible possible.”
Transitions Vantage lenses: Exploring the possibilities
Transitions Vantage lenses are a part of an everyday product offering – meant to be worn indoors and outdoors – which is complemented by a full line of performance sunwear products.
With added anti-reflective (AR) coating, Transitions Vantage lenses become the only everyday lenses available that help to manage all four types of glare.
“Transitions Vantage lenses give consumers additional benefits they have never been able to have in a clear lens,” said Alexis Cardona, chief marketing officer, Transitions Optical. “We are bringing adaptability and responsiveness to an area of the optical market that formerly was fixed, further helping enhance the vision and lives of patients. This will provide significant opportunity to increase business for the eye care professional and all of our trade partners.”
Transitions Vantage lenses will be available for consumer purchase, exclusively in grey, in a variety of materials and designs in May 2012.
Leading up to that time, Transitions Optical will host a variety of events and activities to help industry professionals understand the product and how to recommend it to patients. In February, eye care professionals will be able to sign up to receive free support materials after completing an online quiz at www.TransitionsVantage.com. Materials will be mailed in March.