Infant vision included in Text4baby outreach to moms
May 29, 2011Text4baby recently expanded the messaging it provides to expectant and new mothers and infants’ vision will now be represented among the updated messages.
Text4baby is the free mobile information service launched in 2010 that provides timely health information to pregnant women and new moms from pregnancy through a baby’s first year.
Currently, the Text4Baby program has more than 155,000 enrollees.
Moms will receive two vision-related text messages during their time as Text4baby recipients.
When their infants are four months, this message will be sent: “Baby can watch & follow moving objects! Pass a bright toy in front of her. Move it up & down & watch her eyes follow it. Call 888-396-3937 with ?’s.”
The next message will be sent when infants are 10 months: “It’s good to have your baby’s eyes checked when she’s young. For a free eye exam, call 888-396-3937 to find a doctor in your area.”
“We are pleased to be an outreach partner with Text4Baby to promote the need for early diagnosis and management,” said Glen T. Steele, O.D., chair of the InfantSEE® Committee. “Several babies already have had sight- or life-threatening conditions diagnosed through the InfantSEE® program. Early diagnosis leads to more efficient care and better long-term outcomes.”
