Archive for May, 2011

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Ways to support Optometry Cares – made simple

May 31, 2011

The generous support of Essilor, Transitions Optical and The Vision Council is making it simple for you to show you care about Optometry Cares during Optometry’s Meeting®.

  • Attend the CAN’T MISS Thursday night event

Bring your cash and credit card to “buy” stage time for your karaoke performance during Optometry’s Got Talent—or pay not to perform! You can also take a shot at the “Dunk-a-Dean” tank—all for a great cause. What could be better than spending an evening with friends and colleagues and raising funds for InfantSEE®, VISION USA, Optometry’s Fund for Disaster Relief and the other programs of the Foundation? Read the rest of this entry ?

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InfantSEE® assessment opens eyes

May 30, 2011

Arizona InfantSEE® provider Caroline Griego, O.D., averages about three InfantSEE® assessments per month. One of her patients last month was 7-month-old Josie Sullivan-Wiltz who was born two months premature. Josie’s mom, Jennifer, said vision was a “topic that came up during pregnancy because Josie was genetically predisposed to minor vision issues. However, neither her mother or father inherited those issues. So, we were curious as to where she would fall.” Read the rest of this entry ?

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Infant vision included in Text4baby outreach to moms

May 29, 2011

Text4baby recently expanded the messaging it provides to expectant and new mothers and infants’ vision will now be represented among the updated messages.

Text4baby is the free mobile information service launched in 2010 that provides timely health information to pregnant women and new moms from pregnancy through a baby’s first year. 

Currently, the Text4Baby program has more than 155,000 enrollees. Read the rest of this entry ?

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Optometry Hall of Fame inducts class of 2011

May 28, 2011

The National Optometry Hall of Fame, administered by Optometry Cares, will welcome two new inductees into the elite group of optometrists at a meet-and-greet-style gathering held during Optometry’s Meeting® at the Salt Palace Convention Center Thursday, June 16 from 5:30 p.m. to 7 p.m.

This year’s inductees include: William R. Baldwin, O.D., Ph.D., Lester Caplan, O.D., and Gerald E. Lowther, O.D., Ph.D. Read the rest of this entry ?

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VISION USA receives thank-you notes from grateful patients

May 27, 2011

The program has also received a steady stream of thank you letters and e-mails from grateful patients in the past few months. Here are the most recent ones:

“Gary and I both want to express our appreciation to us for the help you have given us in obtaining eye exams and necessary glasses. We could not have done this without your organization.

What we thought would be a very minimal eye exam was in fact, a very comprehensive examination. It also brought to light the fact that I need to be seen by a retina specialist. This would not have come to be known if it had not been for your organization.

If we get to a position to do so, we will definitely remember your organization to send a donation of whatever we can. We are also going to let the people that gave us your name know the fantastic service we received.

Thanks again, and keep up the good work. God Bless your organization.”

Gary and Rosmaria R., Texas

“Just wanted to thank you for the referral, Dr Thomas Reagan was a delight to have check my eyes. He was very informative and encouraged questions.
 He did a great job.

Thanks again,

Sandra B., Georgia”

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Medicare incentive programs

May 26, 2011
  • The Medicare Physician Quality Reporting System (PQRS), formerly known as the Physician Quality Reporting Initiative (PQRI), this year offers a 1 percent bonus when practitioners report performing specified quality measures. A new PQRS reporting period will begin July 1 for doctors who did not start earlier in the year. For details, see “Physician Quality Reporting System: PQRS 2011 made easy” in the March 2011 issue of AOA News or the AOA Web site PQRS page (www.aoa.org/PQRS).
  • The Medicare e-Prescribing Incentive Program offers practitioners, with qualified e-prescribing systems, the opportunity to earn 1 percent payment bonuses for 2011 when they prescribe pharmaceuticals electronically 25 times for applicable patients over the course of the year. For additional information see the U.S. Centers for Medicare & Medicaid Services E-Prescribing Fact Sheet (www.aoa.org/documents/EPrescribingFactSheet.pdf). (Practitioners cannot receive payments under the Medicare e-prescribing program during any year they receive payments under the Medicare EHR incentive program.)
  • The Medicare EHR Incentive Program this year offers $18,000 for practitioners who install properly certified EHR systems and meet required utilization targets. Practitioners can earn a total of $44,000 ($48,000 in federally designated health profession shortage areas) over the life of the incentive program. Practitioners can apply for bonuses beginning this month. For additional information, see the related article in this edition of AOA News or the AOA Web site’s EHR page (www.aoa.org/EHR). (As previously noted, practitioners cannot receive payments under the Medicare EHR incentive program during any year they receive payments under the Medicare e-prescribing program.)
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E-Rx can be good first step toward Medicare bonuses

May 25, 2011

Optometrists, in many cases, may best be able to maximize Medicare incentive program bonuses – and avoid potential penalties – by first participating in the Medicare e-Prescribing Incentive Program, then transitioning to the Medicare Electronic Health Records (EHR) program, according to Philip Gross, O.D., the chair of the AOA Health Information Technology Subcommittee.

While Medicare EHR incentives (up to $44,000 over the five-year life of the program in most areas of the country) are far greater than Medicare e-prescribing incentives (up to 1 percent of total Medicare allowed charges for the year), complete EHR systems are far more expensive than stand-alone e-prescribing programs and the utilization targets that must be met to earn incentives are far more extensive, Dr. Gross noted. Read the rest of this entry ?

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Transitions Championship puts vision care in national spotlight

May 24, 2011

More than 1,000 Tampa Bay elementary school students toured the Transitions Championship grounds. During their visit, they participated in golf clinics and various other interactive activities.

The Transitions Championship® was held at Innisbrook Resort and Golf Club in Palm Harbor, Fla., March 14-20, 2011.

While at the tournament, spectators were also encouraged to think about their eyes and learn from experts how to maintain a healthy, active lifestyle by visiting the Healthy Sight Village.  

The Healthy Sight Village, located behind the 18th green, offered a week-long series of activities focused on education, information and hands-on experiences.  

Included in the Healthy Sight Village were the Think About Your Eyes Pavilion, LensCrafters Kids’ Zone, Callaway Experience and the Competitive Advantage Experience.

Activities included an eyewear fashion show, swing simulator, Wii golf and product demonstrations.  Read the rest of this entry ?

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EyeCarePro.net offers AOA members social media optimization services

May 23, 2011

Three out of four Americans are on Facebook and using it to find local businesses such as eye care providers (ECPs) and optical stores.  If you are not using Facebook to promote your practice, you may be missing out on a great opportunity to get noticed and get new patients. Social media is quickly replacing traditional advertising as the power of the business-consumer relationship grows. Facebook and Twitter profiles can not only help you attract new patients, but they can help your Web site show up higher in the Google search results too.

EyeCarePro.net, the optometric industry’s leading provider of online marketing solutions for ECPs, works exclusively with optometrists to generate more revenue for their practices through a strong online presence – with an emphasis on social media. Read the rest of this entry ?

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Ask the Codeheads: Looking at insurance participation as a business decision

May 22, 2011

Edited by Chuck Brownlow, O.D., Medical Records consultant

Unlike most health care providers in the United States, a clear majority of optometrists have a hand in their own destiny, at least with respect to insurance contracting. In most of medicine, the doctors have become employees of large clinics, hospitals, and health care centers, and decisions regarding panel participation, acceptance or rejection of insurance contracts, participation in governmental health plans, fee schedules, and even their own salaries are determined by the managers of their facilities.

In optometry, a common scenario is that clinics are owned by some or all of the doctors within the clinic, with the doctors serving as managers. Among the management decisions made by the doctors are the clinic’s fee schedule, panel participation, and acceptance or rejection of vision and health plan contracts.  Read the rest of this entry ?

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