
AOA President-elect Dori Carlson, O.D., talks about reaching and engaging the millennial generation. Dr. Carlson embarked on a 20/20 tour last year to make 20 stops in 20 months in order to reach students. “It’s a very unique opportunity and so much fun getting to know the millennial generation,” she said.
State and affiliate association presidents, presidents-elect and executive directors met in St. Louis last month to discuss topics such as health care reform, membership recruitment, and advocacy.
At the Presidents’ Council, leaders heard from Bob Harris, CAE, with tips for board officers and executives working together. Harris specializes in non-profit issues, association efficiency, risks and liabilities, leadership responsibilities, membership, and staff training.
A panel presentation by AOA President-elect Dori Carlson, O.D.; New York State Optometric Association Executive Director Jan Dorman; AOA Student and New Graduate Committee Chair Shalu Pal, O.D.; and Faculty Relations Committee Chair Gilbert Pierce, O.D., Ph.D., addressed reaching and engaging the millennial generation.
“The millennials were born between 1982 and 2001,” Dr. Carlson told the council. “This group is our future, and we need to build bridges to them.”
She stressed the importance of making membership easy for this generation, including the ability to join the association online and by phone. Read the rest of this entry ?