News from the AOA's Blog

 As the face of health care changes, the AOA is working to ensure optometry’s inclusion. However, the voice of AOA members is not the only one to be heard. Patients and industry have a stake in the transformation as well. Harmony in the navigation of the future is a must to truly further the profession.

The AOA and its strongest industry supporters, the Ophthalmic Council™, look forward to collaborating during this time of transition to ensure that you are able to thrive and succeed with access to the tools and information essential to your practice.

“The Ophthalmic Council™ is extremely valuable to the profession because of the interactions with industry leaders, and has become a vehicle for industry and the optometric profession to work together to benefit the patients that we both serve every day,” said Howard J. Braverman, O.D., chair of the AOA Ophthalmic Council™.

The Ophthalmic Council™ was created in 1998 as a way to facilitate this vital communication. Serving as an informal avenue for industry leaders to share ideas, the council assists the AOA in thriving and succeeding in optometry.

A firm’s participation in the Ophthalmic Council™ begins with sponsorship support of projects or programs—either with a single sponsorship or collective support in several areas—as well as a demonstrated consistency with the AOA’s goals and practices.

“Recognizing those companies at the top tier of support of organized optometry, the council ensures an ongoing dialogue that benefits the profession,” Dr. Braverman said.

Remember the Ophthalmic Council™’s vital contributions to the profession as you plan for your own success in the new year.