News from the AOA's Blog

Vistakon®, Division of Johnson & Johnson Vision Care, Inc., announced the launch of Acuvue® Advance® Plus Brand Contact Lenses with Hydraclear® Technology.

Acuvue® Advance® Plus is a redesigned and enhanced successor to Acuvue® Advance® Brand Contact Lenses.

Along with Hydraclear® Technology that combines high-performance base materials with a moisture-rich wetting agent, Acuvue® Advance® Plus offers improvements in initial and overall comfort, as well as visual clarity, along with the highest level of ultraviolet (UV) protection in a contact lens, blocking more than 90 percent of UV-A rays and 99 percent of UV-B rays that reach the lens.

Acuvue® Advance® Plus also employs Ultra-CleanTM Technology to help resist deposits.

“Thanks to this new technology, Acuvue® Advance® Plus keeps the contact lens surface clean and feeling smooth throughout the entire wear cycle, providing patients with excellent acuity and a remarkably comfortable wearing experience,” said Colleen Riley, O.D., vice president, Professional Development, Vistakon®.

For patients, Acuvue® Advance® Plus provides the freshness of a two-week modality at a price comparable to a monthly lens. The new contact lens comes six to a box, and the 24-pack value packaging makes the purchase of an annual supply more affordable for wearers.

Acuvue® Advance® Plus is available in base curves of  8.3mm and  8.7mm at parameters of -0.50D to -6.00D and +0.50D to +6.0D in 0.25 increments and from -6.50D to 12.0D and +6.50D to +8.0D in .50D increments.

Acuvue® Advance® Plus will gradually replace Acuvue® Advance®. Vistakon® will discontinue providing Acuvue® Advance® diagnostics effective Nov. 1, 2010.

“With the introduction of Acuvue® Advance® Plus, Vistakon® continues its heritage of and commitment to bringing healthy vision to everyone, everyday through innovative new products,” said Dr. Riley.

More information on Acuvue® Advance® Plus is available at www.jnjvisioncare.com/ap.