News from the AOA's Blog

 TLC Vision Corporation is a Gold-level sponsor of the American Optometric Association.

TLC Vision is in partnership with thousands of eye care professionals in North America to serve patients and improve vision.

Through these relationships, TLC Vision maintains leading positions in the Refractive, Cataract and Optometric Services markets.

TLC Vision’s success is founded on its affiliated network of eye doctors, proven consumer education and marketing programs, and continued access to state-of-the-art clinical technologies. Read the rest of this entry ?

VisionWeb announced the all-new www.visionweb.com redesigned Web site has a new look, new layout, new navigation, and new features. It’s all designed to make it easier for current and future customers to access information about VisionWeb services.

The new look of the site was crafted to better align corporate branding and support with a more consistent presentation of VisionWeb to its external publics.

Everything from the tradeshow booth, to brochures, to e-mails, banners, and newsletters, and to the Web site will be quickly and easily identifiable as VisionWeb. Read the rest of this entry ?

Transitions Healthy Sight Calculator (www.HealthySightWorkingForYou.org/calculator) is a public tool that calculates the potential cost avoidance of vision problems, eye diseases and related systemic diseases — including diabetes — for a specific workforce, if employees actively use their premium vision benefit.

The tool also provides education about the impact of diabetes on the eye, and the importance of comprehensive eye exams and vision wear options through a premium vision benefit, making the Healthy Sight Calculator a great tool to help eye care professionals reach out to local employers about eye care as a means to disease prevention and management for employees.

The calculator is just one of the education tools available from Transitions Healthy Sight Working for You, an education initiative focused on informing employers and employees about the importance of eye care and eyewear. It includes a portal for eye care professionals, with additional tools they can use to reach employers, including the Vision Education Kit.

Davis Vision launched its Focus on America® program’s national literacy initiative at Queens Library in New York to raise awareness of the connection between healthy vision and reading and school success. As part of the campaign, uninsured and underinsured children in communities across the nation will receive free vision services, free books and education on proper eye care. More than 100 AOA member ODs will participate in the campaign.

One-quarter of school-age children have a vision problem that may affect learning and 70 percent of fourth-graders cannot read at grade level. A pair of eyeglasses can mean the difference between academic struggles or failure, but eyewear may cost upward of $300, making these vision services important for children and families in need. Read the rest of this entry ?

Vistakon®, Division of Johnson & Johnson Vision Care, Inc., announced the launch of Acuvue® Advance® Plus Brand Contact Lenses with Hydraclear® Technology.

Acuvue® Advance® Plus is a redesigned and enhanced successor to Acuvue® Advance® Brand Contact Lenses.

Along with Hydraclear® Technology that combines high-performance base materials with a moisture-rich wetting agent, Acuvue® Advance® Plus offers improvements in initial and overall comfort, as well as visual clarity, along with the highest level of ultraviolet (UV) protection in a contact lens, blocking more than 90 percent of UV-A rays and 99 percent of UV-B rays that reach the lens. Read the rest of this entry ?