News from the AOA's Blog

Pfizer Ophthalmics supports research and education efforts to enhance resources to the eye care community

 Pfizer Ophthalmics is committed to preserving sight and eliminating preventable blindness in the United States and globally. Pfizer discovers, develops and provides leading treatments to support patients who are at risk of blindness or suffering from vision impairment and is dedicated to serving the health care professionals who treat people with eye disorders. 

 Karen Fixler, U.S. Marketing Team Leader at Pfizer Ophthalmics said, “Pfizer Ophthalmics is committed to developing and partnering with others to develop effective tools and treatments for eye care professionals and patients who are served by them.” Read the rest of this entry ?

With summer coming to a close and kids heading back to school, CooperVision is helping practitioners realize the great opportunity to build their business and attract new teen patients during this time. 

Recognizing the positive relationship between healthy vision and a child’s performance, CooperVision developed a dedicated practitioner site as part of its Contact Sports program to help optometrists engage more effectively with patients. From a guide on how to leverage social media and sites such as Facebook and Twitter, to template patient materials, CooperVision is providing practitioners with unique and effective tools to help them become a go-to resource for vision health. Read the rest of this entry ?

Dr. Olivares

Dr. Lakkis

Vistakon®, Division of Johnson & Johnson Vision Care, Inc., named Giovanna E. Olivares, O.D., director, Professional Education, responsible for developing strategies for the implementation of the company’s professional educational programs across a broad spectrum of groups, including students, practitioners, Professional Affairs consultants, and Vistakon® sales and marketing organizations. 

In her new role, she will report to Colleen Riley, O.D., vice president of Professional Development.

Dr. Olivares joined Vistakon® in 2004 as manager of the R&D Design Clinical Research Group, where she led a multidisciplinary group of optometrists, ophthalmologists, vision scientists, and biostatisticians overseeing the clinical development of innovative new contact lens products, including Acuvue® Oasys® for Astigmatism. Her team also developed novel methodologies and equipment to test vision and to measure patients’ contact lens user experience. Read the rest of this entry ?

 To further help parents, caregivers and others better understand the risks associated with UV exposure to the eyes and steps to take to minimize UV exposure, HealthyWomen, the leading independent health information source for women, is now offering the free educational resource “Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know” in Spanish.

Developed with the support of Vistakon®, it can be viewed or downloaded at www.healthywomen.org/sunandyoureyes.