Estrada gives ‘sightations’ to raise eye health awareness
July 23, 2010Taking healthy sight awareness to the streets of New York City, Transitions Optical teamed up with Erik Estrada of the famed ‘70s TV show “CHiPs” to educate consumers about the importance of proper eye care and eyewear. As a Healthy Sight officer dressed in full uniform, Estrada led the Healthy Sight Patrol through high-traffic areas of the city to issue “Sightations” to those not properly caring for their eyes. Individuals received Sightations for violations such as “Visual Abandonment” and “Indecent Exposure” and had the opportunity to get their photo taken with Estrada.
Summer is an especially important time to educate consumers about the need to protect their eyes, particularly with the increased amount of time being spent outdoors exposed to the sun’s harmful UV rays. Research shows that an overwhelming number do not know that exposure to UV rays can cause long-term, irreversible damage to the eyes.
“This grassroots effort is an extension of our year-long consumer outreach to build awareness for the need for healthy sight,” said Dan McLean, communications specialist, Transitions Optical. “New York City offers a broad base of consumers with which to interact and inform them about the damaging effects of UV exposure and the importance of wearing proper eyewear, such as Transitions® lenses, that block 100% of harmful UV rays.”
“I’m thrilled to partner with Transitions Optical to help protect citizens today and tomorrow by educating them about importance of protecting their vision,” said Estrada. “It’s a great opportunity to remind everyone that protecting their eyes from the sun with the right eyewear and visiting their eye doctor regularly can help promote healthy sight for a lifetime.”
Join the Healthy Sight Patrol by visiting www.GetSighted.com and create and share customized postcards featuring Erik Estrada via e-mail, Facebook and Twitter and send Sightations to friends and family members. For more information and to download your photo with Erik Estrada, visit www.GetSighted.com.
