News from the AOA's Blog

CooperVision announced a partnership with Armed Forces Eyewear, reinforcing the global contact lens manufacturer’s commitment to serving the U.S. military community.

Through a unique micro-site, www.ArmedForcesContactLenses.com, military personnel and their families can learn more about CooperVision’s portfolio, click through www.ArmedForcesEyewear.com to purchase CooperVision’s contact lenses affordably, and get guaranteed delivery wherever they are located around the world. Read the rest of this entry ?

Super Systems Optical Technologies announced a new product for the optical dispensary: the Eye-d Progressive Lens Identifier.

Easily identify laser engravings on progressive lenses. Just place a lens between the light source and the magnifier and laser engravings will immediately appear. Read the rest of this entry ?

Transitions Optical, Inc. raised eye health awareness among nearly 95,000 spectators through a sponsorship of the Family Circle Cup, a premier women’s tennis tournament held April 10-18 at the Family Circle Tennis Center in Charleston, S.C.

As a corporate sponsor, Transitions Optical reached the tournament’s largest crowd in 10 years with courtside and venue signage, program advertising and an on-site sponsor’s booth. Read the rest of this entry ?

Luxottica has announced the launch of the 2010 Working Together Series: Learn, Grow, Connect. This series is an integral part of Luxottica’s efforts to support the success of independent eye care professionals and grow the overall eyewear industry.

The Working Together Series: Learn, Grow, Connect – Is an opportunity for Luxottica’s key customers to:

• Earn continuing education credits
• Discover new opportunities for growth
• Connect with industry professionals

The 2010 Working Together Series launched May 7 in Washington, D.C., with events scheduled around the country throughout the year. Read the rest of this entry ?

Essilor of America, Inc., introduced the Xperio™ Polarized Lenses–Try It Risk-Free Guarantee.

From April 1 through Dec. 31, eye care professionals (ECPs) can offer their patients the option to exchange their Xperio polarized lenses for a tinted pair of lenses in the same prescription, design and index if they are not entirely satisfied with the performance of their Xperio lenses.

“Essilor is excited to offer ECPs an option to demonstrate our confidence in Xperio’s superior performance,” said Carl Bracy, vice president of marketing for Essilor of America. “With these outstanding lenses, patients will experience glare protection, 100 percent UVA and UVB protection, greater road safety and superior performance.” Read the rest of this entry ?