News from the AOA's Blog

Maybe it’s because they can boast immediate and long term comfort for the patient.

Maybe it’s because they provide excellent vision for the wearer.

Whatever the reason, soft contact lenses are the most prescribed contact lenses in the United States.

Soft contact lenses are an excellent choice for the myopic and hyperopic patient.

But what about patients with astigmatism? Can they also enjoy the benefits of a soft contact lens? Of course they can.

Soft toric contact lenses provide excellent vision and comfort; and today’s soft toric contact lenses are very easy to fit and are stable on-eye.

But even with this, they are not used as often as they should or could be. Read the rest of this entry ?

The new AOA Insurance Alliance is officially up and running.

The AOA’s partnership with Lockton Affinity and ProAssurance to provide member professional liability and business owners coverage debuted April 15 with the unveiling of the Insurance Alliance Web site at www.aoainsurancealliance.com and an insurance hotline at 888-343-1998. 

While members wanting to receive a coverage offer may contact the Alliance at any time, coverage will not start until July 1, 2010, when the current Marsh agreement expires. 

Insurance Committee Chair Joel Byars, O.D., emphasized that current AOA policyholders should receive an offer from Lockton approximately 90 days in advance of their next renewal date after July 1. Read the rest of this entry ?

A letter from our President…

It is always my privilege to address you on behalf of Essilor, a proud supporter of the AOA and its membership. In 2010, optometrists and the eye care industry will have many opportunities to collaborate and collectively continue to move the industry forward in innovative ways. Many of you have undoubtedly seen information on exciting new initiatives to help grow the industry and your individual practices. These programs range from a consumer vision awareness campaign to an industry-wide e-commerce initiative that adds a new dimension of service to your patient relationships. Read the rest of this entry ?

For millions of Americans, the arrival of spring brings with it ocular allergy symptoms such as itching, tearing, and redness.

Ocular allergies affect one in every five individuals and are among the most common reasons that people consult various health care professionals for advice on possible treatment and management.

It is estimated that 50 percent of individuals with seasonal and indoor allergies also experience some degree of eye allergies. Read the rest of this entry ?