Archive for February, 2010

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InfantSEE® pilot project offers findings on public awareness, demographic at-risk stats

February 18, 2010

InfantSEE

In the fall of 2008, the AOA received a federal appropriation in the amount of $430,348 to provide increased awareness of the InfantSEE® program.  Through the pilot project, administered through the Centers for Disease Control and Prevention (CDC), findings revealed a growing need for early vision examinations in infants.  The pilot project was designed to test how localized advertising, media outreach and public relations efforts affected the numbers of infants receiving assessments. Read the rest of this entry ?

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AARP offers advice from AOA on site

February 18, 2010

 The AARP included an interview with AOA Associate Director of Clinical and Practice Advancement Group Mary Beth Rhomberg, O.D., on its Driver Safety homepage (www.aarp.org/drive) last month. Read the rest of this entry ?

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Ohio OD employs baby doll in practice

February 18, 2010

Scott Sedlacek, O.D., poses with ‘Baby Bobby,’ an InfantSEE® ambassador, in his office.

At this year’s Ohio Optometric Association Leadership Day, Executive Director Rick Cornett and Associate Director Linda Fette charged state leaders with promoting the InfantSEE® program in new and creative ways. InfantSEE®, a public health program, managed by Optometry’s Charity™ – The AOA Foundation, is designed to ensure that eye and vision care becomes an integral part of infant wellness care to improve a child’s quality of life. Read the rest of this entry ?

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Industry Profile: Allergan

February 18, 2010

Allergan offers and pursues innovative products to improve patient care.

With 60 years of successfully discovering and developing new therapeutic agents to help protect and preserve vision, Allergan’s heritage offers eye care professionals and patients a broad range of products to treat a variety of eye conditions. Read the rest of this entry ?

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Vistakon introduces new 1-Day Acuvue

February 18, 2010

Vistakon®, Division of Johnson & Johnson Vision Care, Inc., announced the introduction of a new 90-pack for its 1-Day Acuvue® Moist® Brand Contact Lenses. In addition to the new 1-Day Acuvue® Moist® Brand 90-pack, the company says it has also reduced the price of its 1-Day Acuvue® Moist®30-pack and is offering a new wearer rebate specifically for 1-Day Acuvue® Moist® patients. Read the rest of this entry ?

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Transitions introduces darkest lenses yet

February 18, 2010

Transitions Optical, Inc. is adding to its family of products with the availability of new, Transitions® XTRActive™ lenses. The darkest, everyday Transitions® lens available, Transitions XTRActive lenses are a new choice for patients who spend a lot of time in bright, sunny conditions and who are looking for an everyday, adaptive lens that offers superior darkness outdoors in all temperatures. Read the rest of this entry ?

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Ophthalmic Council to address health care reform this spring

February 18, 2010

 As the face of health care changes, the AOA is working to ensure optometry’s inclusion. However, the voice of AOA members is not the only one to be heard. Patients and industry have a stake in the transformation as well. Harmony in the navigation of the future is a must to truly further the profession. Read the rest of this entry ?

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AOA members can assist with Haitian relief efforts

February 5, 2010

Optometry’s Charity™ – The AOA Foundation is serving as a conduit to provide information to AOA members regarding the ophthalmic community’s response to this international relief effort. The first priority is to address the immediate needs for food, water, shelter and medical attention. Read the rest of this entry ?

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Show-Me initiatives

February 5, 2010

Missouri Secretary of State Robin Carnahan (D-Mo.), frontrunner in the race to replace retiring U.S. Sen. Kit Bond (R-Mo.), and AOA Executive Director Barry J. Barresi, O.D., Ph.D.

Missouri Secretary of State Robin Carnahan (D-Mo.), frontrunner in the race to replace retiring U.S. Sen. Kit Bond (R-Mo.), and AOA Executive Director Barry J. Barresi, O.D., Ph.D., met for a one-on-one meeting recently at the AOA St. Louis office. The Senate hopeful and the AOA leader discussed optometry’s priorities for health care reform in 2010 and beyond as well as growing support for ongoing AOA initiatives to help increase access to eye and vision care across America.

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President’s column: One for all, all for one

February 5, 2010

I’m writing this column on a flight back from San Francisco where I attended the Presidents’ Council meeting and had an opportunity to brief AOA affiliate presidents, presidents-elect and executive directors, as well as listen to updates on activities that affect optometrists and our patients throughout the country. Read the rest of this entry ?

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